Elements Brazil started at the beginning of 2017 acting as an intermediary between Canadian companies and suppliers in Brazil. At first, we intermediated “Bananada” (dry bananas) operation of which we became partners and opened more than 600 stores with this product in Canada, then expanding to the USA. We then sold our stake in this company and started to focus on product variety, taking advantage of our channel with supermarkets, convenience stores and other retailers. Today in addition to our exclusive brands that operate in the Canadian market, we work with a line of almost 300 different products to serve the Brazilian community (cookies, flour, rice, beans ... etc).
WHEN IMMIGRANTS LEAVE THEIR COUNTRY, THEY GO THROUGH A SERIES OF ADAPTATIONS AND ONE OF THE MOST DIFFICULT THINGS TO ADAPT TO IS DIFFERENT FOOD. FOR THIS REASON, THERE’S NOTHING BETTER THAN HAVING ACCESS TO CONFORT FOOD THAT ‘TAKES YOU BACK’ HOME, TO YOUR CHILDHOOD MEMORIES, WITH YOUR FAMILY AND FRIENDS.
ELEMENTS WAS FOUNDED HAVING THIS MIX OF FEELINGS IN MIND, AIMING TO BRING GOOD MEMORIES AND TO GATHER GOOD FRIENDS.
ELEMENTS WAS CREATED NOT ONLY TO SERVE THE ETHNIC MARKET BUT ALSO TO PRESENT NEW NATURAL FLAVORS AND TRENDS IN THE FOOD SECTOR IN A MULTICULTURAL COUNTRY LIKE CANADA.
PERSONALIZED SERVICES FROM SPECIALISTS IN THE FOOD BUSINESS.
CONSULTING INCLUDED IN THE SERVICES AND ASSISTANCE IN CHOOSING NEW BEST PRODUCTS FOR YOUR STORE.
SHIPPING THROUGHOUT CANADA WITH EXPERTISE ON FREIGHT OF PRODUCTS STORED WITH DIFFERENT TEMPERATURES.
SUPPORT TO RETAILERS, DISTRIBUTORS, SUPPLIERS AND MANUFACTURERS
As of today, we are selling to most of the Latin community in Western Canada with a very wide range of Brazilian and Portuguese products, we have over 300 products in our portfolio, from dry to frozen products, serving the food service industry and retail stores. We have also expanded our presence to Eastern Canada, supplying most of the Portuguese supermarkets and grocery stores in Toronto.
As we started dealing mostly with the healthy food industry, we are also very well connected with various chains of juice bars, gyms and Brazilian jiu-jitsu centres.
We were organically growing 25% every year until 2019, when we decided to be more aggressive and expand our portfolio. Since then, we have experienced a rapid growth, our revenue increased 300% from August 2019 to August 2020, even during the COVID-19 pandemic
Today we are official distributors of Guarana Antarctica in Western Canada, as well as exclusive distributors of Fruit Pulps and Sorbet from Petruz Group (Açai). We also have exclusivity with With Filling (breaded chicken bites and sfihas), Natura Fruit and Baobah Juices. Furthermore, we have a “bananada” private label (BananaBar, in the final stages of new packaging and concept).